date:Oct 22, 2012
w the shopper to post on Facebook that they had bought the product, said Elkins. This is creating enhanced sales out of marketing and then extra marketing from sales.
Manufacturers were also advised to ensure they appeared in shoppers favourites section. About 80% of all online purchases come from the favourites list, with each shopper having about 300 products in these lists, it was claimed.
Shoppers typically choose 40 of these items to buy each week. So, if manufacturers can get their brand