date:Oct 22, 2012
the companies that already use the software, told delegates that Slingshot had helped the brand over perform. Shoppers spend 4M online a month, compared to 2M in store on Danone products, she said.
Coca-Cola Enterprises
But Mark Elkins, commercial director, Coca-Cola Enterprises said that brands could go further than linking marketing and sales, by using social media to advertise 'buy now' and share options.
Capri Sun [the soft drinks manufacturer] had an add-to-basket option that would allo