Food firms miss out on 'millions' of pounds of online grocery sales
date:Oct 22, 2012
e leave them, said Vidler. Slingshot allows you to keep that consumer on your page once they have added a product to the basket.

Hene agreed: There is no reason to be retailer dependent. Why send shoppers away from your site? There is software, like Slingshot, that can enable shoppers to purchase your brand from your site.

Kieran Shanahan, Asdas home shopping director, said: Suppliers should bring sales and marketing together in the same place.

Lucy Bellamy, category manager at Danone, one of
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