date:Oct 22, 2012
You have them there now you need to get them to transact, he said.
Hellman's and Kelloggs
A number of manufacturers including Hellman's and Kellogg have 'buy now' options on their websites that allow consumers to be directed to their choice of supermarkets website and purchase the product, delegates heard.
But manufacturers were encouraged to go one step better than this, by installing software on their sites that enabled a product to be added to a shoppers online basket with one click, while