date:Oct 22, 2012
d and grocery products predicted to reach 11bn within five years , it was more important than ever to exploit online sales opportunities, delegates heard.
Lawrence Hene, director of marketing and grocery retail at online distribution channel Ocado, said manufacturers should link online marketing and sales more effectively.
Brand websites are there to educate, engage and get people to remember your product at the checkout,he said. But, people are missing out the option of sales on their sites.