date:Oct 22, 2012
one kilogram. In some other categories such as branded rice and flour, for instance, pack sizes start from 100 gram going beyond five kilogram, while in the case of detergents and laundry soaps, the minimum pack size is 50 gram respectively.
Analysts say, the move not to standardise small packs will help companies since they act as recruiter packs. That is entry level products and help consumers to get familiar with the brand.