Beverages show more ‘brand momentum’ than soup for Campbell’s
date:May 23, 2012
n, and that operating margins had fallen as a result, from 24% last year to 18-19%.


He asked Morrison whether the firm would be looking for higher margins in 2013, but she warned of weak shelf stable juice category trends.


Although the beverage business especially V8 V-Fusion and V8 Splash products had responded to investments made, Campbells recognised this had come at a cost, she said.


And going forward, we will strike a balance to get back to profitable growth in beverages, with the m
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