Betty Crocker introduces two new cookie products
date:Oct 22, 2012
ith a traditional hand-written font, reported Fdin.org.uk.

Betty Crocker marketing director Ed Culf remarked that the new look has been introduced to ensure that the products are being delivered with a rich appeal.

The popularity of Betty Crocker and the investment we are putting behind the brand will aid retailers in generating incremental sales and help to grow the entire category, added Culf.
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