Greek Yogurt Product Launches Soar 29% in U.S.
date:Oct 19, 2012
ng whole milk, 2% fat and 0% fat variants. Traditional plain and honey variants also have been joined by a range of fruit and other options led by U.S.-style flavors, such as blueberry and key lime pie.

The market was pioneered by Fage with its Total range, available in many international markets as well as its Greek homeland; however, there have been many market entrants, both branded and private label, as well as rising levels of new product activity. Chobani is the U.S. market leader, but it
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