date:Oct 19, 2012
UK-based cider giant Westons has acquired World Brands Australia (WBA), an Australian drinks distributor, as part of further expansion of its international business.
For several years Westons has had business relationship with WBA that has acted as the distributor for its brands into the Australian market.
Through the acquisition, the company expects $4.8m (GBP3m) sales in the country, where the popularity of cider has grown its value share of the alcoholic drinks market by nearly 1 % in only