date:Oct 19, 2012
he market is now led by Chobani, but it faces strong competition from Greek brands from established yogurt market leaders, including Dannons Oikos and General Mills Yoplait Greek, as well as Greek options in many existing ranges. Most recently, Yoplait Greek has been extended with the introduction of a fat-free 100-calorie option under the Yoplait Greek 100 name.
Inevitably, the success of Greek yogurts has led to interest moving to other sectors of the market, most notably to frozen yogurt. In