date:Oct 19, 2012
an environment of impulsive buying where most of the convenience foods packed in their full splendour and tagged with hot offers lure the customers to try them.
The demand for convenience food has increased manifold in past 2 years, according to a survey conducted by Associated Chambers of Commerce and Industry of India (ASSOCHAM). The survey indicates annual growth of about 40-60% between 2011 and the end of 2015 for the convenience and ready-to-eat food segments. Growing at a compounded annua