NDRI south senses huge opportunity in traditional milk products market
date:Oct 19, 2012
National Dairy Research Institute (NDRI) southern region sees that the major strength of the traditional dairy product sector in India is the mass appeal of a wide variety of products.

The market of these products far exceeds that of the Western dairy products like milk powder, table butter and cheese. The operating margins of the traditional products are also much higher than those of the Western dairy products because of value addition, explained K Jayaraj Rao, senior scientist, dairy techno
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