date:Oct 18, 2012
e out ahead in the pricing wars that drove Cokes Dasani and Pepsis Aquafina to unprofitable commodity status in the late 2000s.
That doesnt mean that Coke is the target here, though.
Smartwater is going to continue to grow, Cooper said. We dont mind that we should have, to complement our premium and value brands, a higher-end complement as well.