date:Oct 18, 2012
Due to the fact that its stablemate was Vitaminwater, Smartwater might have been initially considered a throw-in at the time of Coca-Colas $4.1 billion purchase of Glaceau, but in the years that followed the unflavored, electrolyte-enhanced super-premium brand endorsed by Jennifer Aniston has become the fair-haired girl for the soft drink giant.
Thats because the brand is pulling in more than $230 million annually, and is increasing sales at nearly 20 percent per year, in channels measured by