date:Oct 18, 2012
s and then a leveling off with specific food safety outbreaks, according to NPD. For example, this past summer, in July and August, there were outbreaks and product recalls involving Listeria contamination. Awareness of and concern about Listeria peaked during the time the outbreaks were widely reported and then leveled off when the news subsided.
The impact of a food recall on consumer attitudes and perceptions often depends on the amount of news coverage received, or the severity of the situa