date:Oct 18, 2012
Even with frequent food safety outbreaks and recalls, concern levels about the safety of the U.S. food supply remain relatively constant with temporary spikes when news of an outbreak occurs, according to The NPD Group, a market research firm. NPDs Food Safety Monitor, which continually tracks consumer awareness and concern about food safety issues, shows that for the period from January through August 2012, on average, 60% of U.S. consumers were somewhat or slightly concerned about the safety o