date:Oct 18, 2012
e buying has been independently inspected to accredited standards from farm to fork, he said. The Red Tractor now appears on 12bn worth of retail sales each year, making it the most widely used assurance logo within the UK market. It is the benchmark that many consumers actively look for when deciding what to buy.
End confusion
Contrary to Sainsburys claim that consumers found the logo confusing, Hind said it helped to end confusion among consumers over the origin of products, not just on fre