date:Oct 17, 2012
es in developing countries to export to the European Union.
Alejandro says the breakthrough came for them when he attended a CBI event in Rotterdam, which was how the company got to exporting their products - mange tout and sugar snap peas - into Europe instead of the US.
In order to maintain their attractiveness to the European market the company began to take interest in food safety and corporate responsibility. Alejandro gives an example:
We have become focused on social issues, such a