date:Oct 17, 2012
nd their national brands and/or to compensate for the loss of market share to retail brands.
Many national brand owners need to be bolder in their thinking and strategizing, Fereday said. Instead of opting for low-cost, low-risk, conservative solutions, they need to think and act more like the Apples of the world, innovating new game-changing food products and entering new categories. Alternatively, national brand owners should consider downsizing brand-building efforts and diversifying their m