date:Oct 17, 2012
oducts into a more diverse range of national brand equivalents and, more recently, highly innovative premium products, said Nicholas Fereday, Rabobank analyst and author of the report. On grocery shelves around the U.S., from convenience stores to upscale supermarkets, retail brands now compete successfully and often win against national brands, earning consumer trust in terms of pricing, quality, image and value.
The report also proposes strategies for consumer packaged goods companies to defe