date:Oct 17, 2012
Battle for Buyer Preference, in a statement. [M]ajor firms are responding by investing in other types of beverages in apparent recognition of the market challenges that lie ahead.
Atlanta-based The Coca-Cola Co. and Purchase, N.Y.-based PepsiCo both showed slight 1 percent downturns to 84 points and remained deadlocked for customer satisfaction for a third straight year, the report states. The aggregate of smaller manufacturers matches the market-share leaders, up 1 percent to 84 points, and