date:Oct 17, 2012
er the Greek yogurt market (the company acquired Yoplait in July 2011), Kraft discontinued its Athenos line on speculation that it was struggling to achieve the market share it had targeted.
Fans of Greek yogurt claim that it is tangier, less sweet and creamier. It also benefits from a strong health positioning with higher protein content and lower carbohydrate supplementing its probiotic qualities. It differs from its regular counterpart in that it is strained extensively to remove much of the