date:Oct 17, 2012
ll developed in the USA where it is said to account for around a quarter of the market. Sales grew 64% in 2011. The market leader is Chobani, with around 60% share. Together with Fage, it was quicker to identify the opportunity, forcing major players to try to catch up.
Earlier this year, Lu Ann Williams, Director of Innovation at Innova, noted that the spectacular rise of Greek yogurt has been the key US dairy story in the last two years.
A month after General Mills announced that it would ent