date:Oct 17, 2012
The percentage of all worldwide yogurt launches that were positioned as Greek or Greek style in the twelve months to the end of June was, at 8%, four times greater than five years ago, according to a new report by Innova Market Insights.
In the USA, 29% of yogurt launches were Greek or Greek style, with 15% in Australasia and just under 10% in Western Europe.
Citigroup has noted that the Greek/Greek style yogurt market in North America was worth more than $1 billion/year: it is particularly we