'Branded ready-to-eat meals not popular in India yet': ITC Foods chief
date:Oct 16, 2012
Companies will need to improve distribution channels, address new markets and educate the consumer on the convenience of eating traditional food preparations in handy, single-serve and shelf stable ready-to-eat packs.

Although RTE companies maintain that these products are shelf stable, safe and devoid of preservatives because of retort packaging technology, consumers are not convinced. This technology also helps retain the freshness and taste. In India, it is a question of culture ruling over
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07/12 21:58