date:Oct 16, 2012
, freshness, affordability and preference for home-cooked food. Companies will need to drastically improve price competitiveness to make them popular, he added.
The ITC Foods chief pointed out that all Indian companies engaged in RTE have a range covering packed meals, vegetarian curries, non-vegetarian culinary products, biryanis and desserts. They will need eight or ten years to make a mark in the market and generating the required revenues will be challenge in the next three to five years.