date:Oct 16, 2012
nces have become increasingly resistant to traditional commercials. As marketers look for new ways to engage viewers, the presidential election has presented a rare opportunity.
Earlier this month, an estimated 67.2 million people watched the first debate between Obama and Romney. That made it the largest TV audience for a presidential debate since 1992, according to Nielsen's ratings service.
This isn't the first time a promotion tied to current events has backfired. Last year, Kenneth Cole c