date:Oct 16, 2012
Lake Tahoe, Sacramento and San Francisco Bay Area metro markets.
The grant will allow EDWA to create new marketing data, new technology to enhance its website, annual communications plan to build awareness, enhanced social media platform, familiarization tours for media and wine buyers, opening up new target markets and leveraging partnerships with tourism partners, reported Wine Business.com.
EDWA public relations and marketing committee chair and Mt Aukum Winery owner Terrie Prod'hon told t