date:Oct 16, 2012
El Dorado Winery Association (EDWA), a California-based 35-member winery association, has received a Specialty Crop Block Grant of $179,000 from the California Department of Food and Agriculture (CDFA) to give a strong marketing push for its regions wines during the next three years.
Initiated in May 2012, EDWA's marketing campaign 'Taste At A Higher Level' was started to focus on increasing awareness for growing California American Viticulture Area (AVA) and expand brand recognition within the