date:Oct 16, 2012
NFU director of corporate affairs Tom Hind said:The idea behind the Flag It campaign is to get as many retailers [and manufacturers] as possible to ensure that labelling, especially on own-brand products, is crystal clear, so consumers know what they are getting.
Ruth Mason, food chain advisor at the NFU, said shoppers wanted to buy British, but were frustrated by poor labelling. Our research shows that consumers want to know if products are British or not. It also shows they felt current label