date:Oct 16, 2012
rs three questions around their preference for sweetness or bitterness, the facility allocates consumers with a flavour profile. This sits within one of the four areas: sweet, fresh, smooth and, intense. It is then matched against the wines online and in-store.
Harrison said the Cellar website had been driven by the expertise of online baby product retailer Kiddicare, which it acquired for 70M in 2011, with Morrisons staff working alongside the Kiddicare team on its development.
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