date:Oct 16, 2012
the UK weve listened to this and put the learnings into action.
Confused consumers
Harrison said: People are confused by wine. Drinking wine should be a pleasure, and so should buying wine. But for many people that simply isnt the case as some shoppers find it confusing and intimidating.
We are launching the Taste Test concept to cut through the complexity.
The Taste Test module has been licensed exclusively to Morrisons for the grocery sector by its developers Bibendum.
By asking consume