date:Oct 16, 2012
Cellar will offer an increased range of wines and an interactive tool to help customers find wines they will enjoy.
Simon Harrison, Morrisons strategy partner, said the website had an edge over those of other retailers as it took the opinion of 10,000 consumers on board.
In a statement issued to FoodManufacture.co.uk, he said: The initiative was developed in response to a 10,000-strong survey in which the nations wine drinkers explained their frustrations with the way wine is currently sold in