date:May 22, 2012
rice and promotions,Nielsen said, although managing price remains critical when tapping into lower-tier consumer demographics.
In the past, companies have focused on low price and often low quality offerings to penetrate villages but with village consumers becoming more affluent and aspiring to a higher quality of life, they seek products with key features and benefits similar to the ones they see in urban centres,it detailed.
Migrant rural money
In particular, rural migrants should be a prio