date:May 22, 2012
s and Consulting for Nielsen Greater China, said brand owners must shift away from the tactic of waiting for rural consumers to come to them via urbanisation.
Speaking at Nielsens Greater China Consumer 360 Conference, Preston said that focused attention on the buying behaviour of rural residents is critical.
The study showed that rural shoppers make 20% less shopping trips than urban residents but spend one-third more on each trip. This demographic spends an average of 418RMB each month, comp