date:Oct 15, 2012
h the Food Wine app, which allows them to use the brand in an epicurean environment, Gibb adds.
Flavored in tradition
Flavor exploration is gaining ground in the spirits market. Mintel notes in its report that it remains an important consideration in the overall spirits category, and segments such as vodka have experienced growth through these innovations in recent years. The market research firm adds that the overall spirits category has seen both popular and unusual flavors being used in ne