date:Oct 15, 2012
ugh, he continues. Its not just the retail space but the consumer mind space that you have to be occupying, and that is where Belvedere is strong.
Gibb adds that the brands core consumers predominately are males aged 21 to 49, with a sweet spot for the 25 to 34 age group. Appealing to their demands for a high-quality product, Belvedere also looks for opportunities to be relevant in its consumers daily lives.
For example, we know our consumer is passionate about music, so we created the popular