Innovation based on tradition
date:Oct 15, 2012
mportance for brands to differentiate themselves.

As the vodka category gets more crowded, its becoming more difficult for brands to stand out, he says. Its important first and foremost that you have a fantastic-tasting liquid inside the bottle. Adhering to Polish vodka-making tradition is fundamental to the naturally smooth taste of Belvedere.

Beyond that, our use of innovative marketing tools and social media channels that engage our consumers at multiple touch points are helping to cut thro
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