Innovation based on tradition
date:Oct 15, 2012
oking forward to additional opportunities that lie ahead for the brand.

I am very optimistic about the rest of 2012 and beyond, he says. The vodka category remains vibrant, opportunities for innovation abound, and consumers are once again willing to spend more for the premium brand they prefer. Weve never been in a better place, and Belvedere is ready to take full advantage of that.
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