Innovation based on tradition
date:Oct 15, 2012
gether millions of people in the global fight against AIDS. Partners of (Red) direct a portion of their profits from (Red)-branded products, services and events to the Global Fund to invest in HIV/AIDS programs in Africa. Belvedere joined the program in 2011.

Last year, Belvedere activated the Red bottle in 35 countries globally. Gibb notes Belvederes contributions went toward numerous life-saving efforts including providing more than 2 million days of life-saving HIV/AIDS medicine to help keep
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