date:Oct 15, 2012
o Mintel, 82 percent of bottled water shoppers report taste as the top attribute when buying bottled water, and only 4 percent think flavor is unimportant to consider, suggesting that companies should invest in consumer taste tests when marketing their products. The report also shows that 58 percent of bottled water buyers look for water from a unique source, such as a spring, which differentiates some brands from others.
Euromonitors Feliciano predicts 4 to 6 percent growth in current prices d