date:Oct 15, 2012
accounted for more than three quarters of market sales and increased 7 percent from 2006 to 2011, according to the Mintel report. Enhanced and flavored bottled waters have been the primary growth driver for this category, it says. In fact, this sub-category dominated 24 percent of convenience bottled water for 2011, according to the report. However, the segments consumers, who typically prefer low- or no-calorie drinks, have more recently been deterred by these beverages high-calorie status, acc