date:Oct 15, 2012
tates.
It comes down to value, says Jonas Feliciano, beverage analyst at Euromonitor International, Chicago. If shoppers want a bottle of water, they will compare the prices and perceived value of brand names to private label, he says.
Due to cost savings and perceived similarities, some consumers 25 percent are seeking private label bottled waters, according to Mintel's report.
The key for brands is [that] theyre going to have to show why theyre worth the premium price, Euromonitors F