date:Oct 15, 2012
alternatives, capitalizing on consumer demands for healthier beverages.
As people grew up on soda and their lifestyle trends migrated away from soft drinks, they're [now] looking for a healthier alternative, says Vanessa Walker, director of strategic brand management for National Beverage Corp. Theyre still looking for the carbonation that bite they like the sensation, and still water doesnt offer that.
This strategy has worked for brands like La Croix, which grew more than 37 percent, acco