date:Oct 15, 2012
er to encourage consumers to exercise more. The brand set up a Get Activated pop-up shop in Los Angeles to challenge the community to support the fight against obesity. Consumers were invited to ride a stationery bike, freestyle dance or weight-lift a years supply of Activate to earn bottles of the nutrient-enhanced, twist-cap water beverage. Facebook users both inside and outside of Los Angeles also were invited to participate by watching live feeds from the shop and sharing the campaign page w