date:Oct 15, 2012
from full-calorie enhanced waters and artificial sweeteners and adapted to include zero-calorie drinks in their portfolios. According to SymphonyIRI, Vitaminwater Zero saw an 11.6 percent increase in sales during the 52 weeks ending July 8. In total, zero-calorie enhanced waters also showed more growth overall in the market, according to the Mintel report.
Coca-Cola realized that with Vitaminwater [it] had a good product, but health-conscious consumers were concerned about the calories, Euromon