date:Oct 15, 2012
to both the Mintel report and Euromonitors Feliciano, enhanced waters have taken a hit because some health-conscious consumers worry about the calories in the beverages. SymphonyIRI data affirms that brands like The Coca-Cola Co.s Glacau Vitaminwater and PepsiCos SoBe Lifewater and Propel all experienced sales declines during the 52 weeks ending July 8 at approximately 4.6 percent, 6.3 percent and 10.8 percent, respectively.
However, all three of these brands have acknowledged this trend away