date:Oct 15, 2012
In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. According to data from Chicago-based SymphonyIRI Group, private label products topped convenience still water sales at just more than $1 billion for the 52 weeks ending July 8 in supermarkets, drug, gas and convenience stores, and mass merchandisers, excluding Walmart, club and liquor stores. Overall, the category posted a 5.3 percent increase