date:Oct 15, 2012
ican counterparts.
Its more of a destination, a special location; its a dining experience, versus a North American market where 75 percent of the business is drive-through, he said by telephone from Miami. So its capturing the American dream for the middle class in Latin America.
Local entrepreneurs are also tapping into foreign interest in Peruvian cuisine to develop new fast-food concepts. Peruvian outlets increased sales by 26 percent last year, compared with 15 percent for foreign brands,